Case Study:
Grae Linen Boutique

Logo Design | Branding | Layout

Grae Linen is an online clothing boutique that focuses on quality, affordable fashion. They asked me to design a logo that would match their feminine aesthetic and also be approachable to their broad range of customers.

Process

With just a name and a color preference to work from I presented several options that focused on the word “linen”, centering around the flax flower from which linen is made.

Final Design

After extensive research and several typographic options Grae Linen chose a final logo that felt to them to be both feminine and accessible.

I also designed a business card, thank you, hang tag and tote bag to further extend brand’s recognition.

Kalli Williams is a graphic designer based in South Dakota. She designs for a diverse range of clients, empowering each to have confidence in their business through effective design.